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Cut Research Projects Down To Size
Research projects that aren't focused don't get done. They either
never get started because the task seems too vast or they are never
completed because the researcher doesn't know what to research or when
to stop.
Avoid both pitfalls by carefully defining your
research objectives at the start of the project. Write a simple, one- or
two-sentence statement describing what you want to research and what you
want the research to accomplish. Instead of “Research our competitors,”
for instance, write: “Find out how ABC company is marketing its line of
purple widgets and evaluate the impact on our company if we adopted the
same techniques.”
To get the project moving, make a list of questions
you’ll need answered to complete your research and assign each question
an "answer by" date. To complete the research project, answer the
questions one by one. Organizing the work in this way will keep the
research on target and help you get it completed on schedule.
Looking for research data to benchmark your
business results? Here are two helpful sources:
http://factfinder.census.gov/
http://www.businessknowhow.com/Startup/marketresearchreport.htm
© 2006 Attard
Communications, Inc. May not be reproduced without permission. For
information contact sales@businessknowhow.com
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