In
order to manage your career today, you need a wide variety of tools and
one of those tools is your resume. Just a few short years ago, that meant
a simple paper document that listed your work experience, accomplishments,
education, and a few other details. Today, it means a paper resume plus an
electronic version that can be left in cyberspace to work for you
twenty-four hours a day.
So,
just what is an electronic resume? There are actually three kinds. The
first is a paper resume that becomes an electronic version against your
will when it is scanned into a computer. Second is a generic computer file
that you create especially to send through cyberspace without ever
printing it onto paper--an e-mailable version. And, third, is a multimedia
resume that is given a home at a fixed location on the Internet for anyone
to visit at will. Let's look at each kind in turn.
The
Scannable Resume
Here's
the scenario. You innocently create a handsome paper resume and mail it to
a potential employer. Unbeknownst to you, the company has implemented a
computerized system for scanning resumes as they arrive in the HR
department. Instead of a human reading your resume and deciding how to
forward it along or file it, a clerk sets your resume on the glass of a
scanner bed and the black dots of ink are turned into words that are then
stored in a computerized resume database. The paper is either filed or
thrown away.
Also
falling into this class is your paper resume when it is faxed to a
potential employer. Instead of receiving a printout of your resume, a
potential employer allows your fax to sit in a computer's queue until a
clerk can verify and summarize the information into the same computerized
database where the scanned paper resumes have been stored.
According
to U.S. News & World Report, more than 1,000 unsolicited resumes
arrive every week at most Fortune 500 companies, and before the days of
applicant tracking systems and resume scanning, 80 percent were thrown out
after a quick review. It was simply impossible to keep track of that much
paper. Recent sources indicate that nearly half of all mid-sized companies
and almost all Fortune 1000 companies are scanning resumes and using
computerized applicant tracking systems. Smaller companies turn to service
bureaus and recruiters to find potential employees for them, and these
same service bureaus and recruiters scan resumes.
The
E-Mailable Resume
When
you type words onto a computer screen in a word processing program, you
are creating what is called a "file" or "document".
When you save that file, it is saved with special formatting codes like
fonts, margins, tab settings, etc., even if you didn't add these codes.
Each word processing program (WordPerfect, Microsoft Word, etc.) saves its
files in its own native format, making the file readable by anyone else
with the same software or with some other software that can convert that
file to its own native format.
Only
by choosing to save the document as a generic ASCII text file can your
document be read by anyone, regardless of the word processing software
used. This is the type of file you must create in order to send your
resume via e-mail. An ASCII text file is simply words--no pictures, no
fonts, no graphics--just plain words. If you print this text, it looks
very boring, but all the words are there that describe your life history,
just like in the handsome paper resume you created to mail to a potential
employer. This computer file can be sent to a potential employer in one of
two ways.
First,
you can send the file directly to a company's recruiters via an e-mail
address. Always choose to e-mail your resume when an ad publishes an
e-mail address. When you e-mail your resume directly to a company, you
have total control over whether or not your information is correct. You
are not at the whim of a scanner's ability to read your font or
formatting. This is also the fastest way to get your resume into the hands
of a hiring manager. Several times I have e-mailed resumes for my clients
and received personalized replies within an hour!
Second,
you can use this file to post your resume onto the Internet (to the home
page of a company, to a job bank in answer to an online job posting, or to
a newsgroup), an online service (like CompuServe or America Online), or a
newsgroup service. In any case, the file ends up in the same type of
computerized database where the scanned paper resumes have been stored.
Your resume will be accessible every time the hiring manager searches the
resume database using keywords, so it will never again be relegated to
languishing in a dusty filing cabinet.
Try
posting this kind of resume onto the Internet at the "Big Ten"
sites. Although there are literally thousands of resumes databases and job
banks on the Internet (check the site at http://members.aol.com/criscito
for hyperlinks), the following sites have either been around for a while
or are so large that they are worth checking out first. They tend to have
more jobs listed, represent more companies, and have larger resume
databases, which attract even more companies.
If
you are a computer programmer, home page developer, graphics designer,
artist, sculptor, singer, dancer, actor, model, animator, cartoonist, or
anyone who would benefit by the photographs, graphics, animation, sound,
color, or movement inherent in a multimedia resume, then this resume is
for you. For most people, however, a multimedia resume and home page on
the Internet can be an expensive luxury. In today's harried world,
recruiters and hiring managers have so little time to read resumes that
they are turning to scanned resumes and applicant tracking systems to
lighten their load. They don't have the time to search for and then spend
15 minutes clicking their way through a multimedia presentation of
someone's qualifications, either online at your home page or on a disk you
might mail to them, so I wouldn't recommend spending much money having a
home page developed or paying for server space to keep it online. However
. . . if it's free, it never hurts to add this tool to your job search.
Most
Internet service providers and commercial online services provide some
space on their computers for subscriber home pages at no extra charge.
American Online and CompuServe even offer free software that makes
creating your home page easy. For instance, CompuServe allows each
subscriber ten megabytes of space to establish a personal home page and
Home Page Wizard to design it.
The
Paper Resume is Not Dead!
This
brave new world of computers and the Internet will coexist with the more
traditional job hunting techniques of paper resumes and human networking
contacts forever. Therefore, you should think about having two resumes,
one for human eyes (a good looking paper resume) and one for computer eyes
(an electronic resume). Regardless of whether you are creating a scannable
paper resume for large companies, an e-mailable resume for electronic
submissions, or a home page resume, however, remember that your ultimate
goal is to get a human being to read your resume, so don't neglect the
quality of your writing . . . but that's a whole new story.
Pat Criscito is a
Certified Professional Resume Writer with 25 years of experience and
resume clients in more than 42 different countries. She is president of
ProType, Ltd., in Colorado Springs and the author of Barron's
"Designing the Perfect Resume" (ISBN 0-8120-9329-1) and
"Resumes in Cyberspace" (ISBN 0-8120-9919-2).
Get
free marketing, sales, advertising
and management ideas
delivered to your inbox.
Subscribe to the Business
Know-How
Newsletter
The information compiled on this site is
Copyright 1999-2008 by Attard Communications, Inc. and by the individual authors.
Business Know-How is a woman-owned business and a registered trademark of Attard Communications, Inc.
Phone: 631-467-8883.