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<title>Business Know-How Newsletter. Ideas to market and manage small businesses.</title>
<managingEditor>attard@businessknowhow.com (Janet Attard)</managingEditor>
<copyright>Copyright 2008 by Attard Communications, Inc. Business Know-How is a registered trademark of Attard Communications, Inc.</copyright>
<link>http://www.businessknowhow.com/</link>
<language>en-us</language>
<description>Business Know-How Newsletter. Ideas to market and manage small businesses.</description>
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<title>How to Make Business Come to You</title>
<link>http://www.businessknowhow.com/marketing/education.htm</link>
<guid>http://www.businessknowhow.com/marketing/education.htm</guid>
<description><![CDATA[There is a misconception in small businesses that marketing's most important function is to promote products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.]]></description>
<pubDate>Thu, 03 Jul 2008 12:00:00 EST</pubDate>
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<item>
<title>6 Steps to Avoid Costly Typos</title>
<link>http://www.businessknowhow.com/manage/typos.htm</link>
<guid>http://www.businessknowhow.com/manage/typos.htm</guid>
<description><![CDATA[Typographical errors can have serious repercussions for your small business. They damage your credibility, cause confusion for customers, and can prevent customers from reaching you. Here are some tips for making certain that your materials are letter-perfect.]]></description>
<pubDate>Thu, 03 Jul 2008 12:00:00 EST</pubDate>
</item>
<item>
<title>7 Guidelines for Gesturing When You Speak</title>
<link>http://www.businessknowhow.com/growth/gesturing.htm</link>
<guid>http://www.businessknowhow.com/growth/gesturing.htm</guid>
<description><![CDATA[When you're giving a presentation, you're usually so concerned about what you're saying and how you're saying it that your gestures and movement around the room are the last thing on your mind. But your body language is a key part of how you'll be perceived by your audience. Here are seven tips from an experienced presenter that'll help you make sure your gestures are sending the right message.]]></description>
<pubDate>Wed, 02 Jul 2008 12:00:00 EST</pubDate>
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<item>
<title>Guard Your Laptop While Traveling</title>
<link>http://www.businessknowhow.com/security/laptops.htm</link>
<guid>http://www.businessknowhow.com/security/laptops.htm</guid>
<description><![CDATA[Thousands of laptops are stolen from traveling business people each year. Thieves love laptops even more than I-pods, and although some criminals will commit armed robbery to take them off you, most thieves prefer to lift the laptops from unsuspecting travelers. Here's advice you can use to be sure you don't become a victim.]]></description>
<pubDate>Wed, 02 Jul 2008 12:00:00 EST</pubDate>
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<item>
<title>Three Surprising Tips to Improve Your Presentations</title>
<link>http://www.businessknowhow.com/growth/presentationtips.htm</link>
<guid>http://www.businessknowhow.com/growth/presentationtips.htm</guid>
<description><![CDATA[You've heard the advice to get to know your audience, make eye contact, don't say "um," check your equipment, and similar techniques. Here are some lesser-known suggestions that will benefit you and your audience as much as more common advice.]]></description>
<pubDate>Thu, 26 Jun 2008 12:00:00 EST</pubDate>
</item>
<item>
<title> Should You Change Your Copy When Rankings Fall?</title>
<link>http://www.businessknowhow.com/internet/copyrankings.htm</link>
<guid>http://www.businessknowhow.com/internet/copyrankings.htm</guid>
<description><![CDATA[Search engine rankings fluctuate from day to day, but what if your position drops off its usual first page spot and stay's off the first page? Is it time to rework your web site copy? Here are four questions you should ask yourself before making changes.]]></description>
<pubDate>Wed, 25 Jun 2008 12:00:00 EST</pubDate>
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